I present project of nursing pension for elderly people. I was responsible for website project and development, brand identity and prints.
The goal is an informative website creation for Pension, will let users find quickly needed information and build incentive which will affect users want to contact by giving them the ability to find a place in a map, filling simple form and quick call (CTA). Effectiveness is measured with Google analytics.
The story begins with a tree that is associated with stability, shelter and support. Based on green color (hope and optimism) and gold (stability and comfort), I built brand identification on the website and printed materials.